More than eight in ten people in Ireland support a lifetime ban on tobacco sales to future generations, according to new research from the Irish Heart Foundation.
The findings suggest strong public backing for tougher measures to prevent young people from taking up smoking and protect future generations from the harmful effects of tobacco.
The proposal would mean introducing restrictions on tobacco sales based on a person's year of birth, meaning future generations would never legally be able to purchase cigarettes.
Mark Murphy, Interim Director of Advocacy with the Irish Heart Foundation, joined us on The Agenda this morning to tell us more about the research and what changes they would like to see.
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