The Government is set to challenge online trends that it says can reinforce restrictive gender roles, as part of a new awareness campaign under the National Strategy for Women and Girls.
The strategy highlights concerns around so-called “tradwife” influencers, who promote traditional roles for women as homemakers and carers, as well as “manosphere” content which can spread misogynistic attitudes towards women. The campaign aims to encourage greater awareness of how online content can influence attitudes around gender equality.
We heard more about this on The Agenda this morning .
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