Louth County Council is preparing to launch a new tourism strategy, with the aim of establishing the county as a distinctive and high-quality destination for visitors from both Ireland and abroad.
The strategy, which was presented to councillors at the local authority's May meeting, has been described as ambitious and has received broad support from elected members.
Among those welcoming the plan is Dundalk councillor Robert Nash, who praised the significant amount of work that has gone into developing the strategy.
However, he believes there is more that can be done to raise Louth's profile and attract visitors to the county. One idea he is putting forward is a new “Go Left for Louth” campaign, aimed at encouraging tourists arriving through Dublin Airport to travel north and discover what Louth has to offer.
Councillor Robert Nash joined us on The Agenda this morning to talk to us some more about this.
We also heard about this calls for a cross-border water connection to provide a backup supply for customers in north Louth during unexpected outages
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