Hundreds of SuperValu price cuts are aimed at winning back market share for the company, but unlikely to trigger a wider price war, a retail expert has said.
The supermarket chain has reduced the price of 500 grocery staples by up to 10pc.
It comes as a majority of consumers said they were “disappointed” with official attempts to ease the cost-of-living crisis.
Consumers’ Association chairman Michael Kilcoyne called on other firms, such as Dunnes, Tesco, Aldi and Lidl, to react with similar price reductions.
We were joined this morning on The Agenda by Personal Finance Editor at The Irish Independent, Charlie Weston, who is going to tell us more about this.