What does it really take to become a sports agent and eventually run your own agency?
In this episode of How To Become A…, Grace sits down with Stefan, sports agent to Chris Eubank Jr. and co-founder of YRDS, to break down the real path into athlete representation and sports business.
From internships and Olympic volunteering to the Premier League and launching a boutique sport & entertainment agency — this is a conversation about hustle, relationships, and long-term strategy.
Stefan shares:
• Growing up internationally and how that shaped his career
• Getting his break through the London 2012 Olympics
• Working at the Premier League for 10 years
• How he started representing Chris Eubank Jr.
• What a sports agent actually does day-to-day
• Negotiating brand partnerships & sponsorship deals
• Why relationship-building is everything
• Co-founding YRDS and building a boutique agency
• Working with premium fashion brands
• Representing talent beyond sport — including an astronaut
He also talks about:
• The pressure behind major fights and global events
• The long process behind landing big brand deals
• Why boutique agencies can outperform big corporations
• Expanding internationally (Middle East & LA)
• The importance of internships and real-world experience
If you’ve ever wondered what happens outside the ring or how athletes secure life-changing opportunities, this episode reveals the reality behind the headlines.
Resources:
YRDS: https://yrds.com/
Co-founders: @jonoyatess @danieljamesunderwood @stefanwesson
LOCOG: https://en.wikipedia.org/wiki/London_Organising_Committee_of_the_Olympic_and_Paralympic_Games
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