{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67bde1122dbc20e82c437cd2/688f308ac6d705dd3a2b7578?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How To Become A... CEO of a Global Interior Design Business","description":"<p>What does it actually take to become the CEO of a global interior design business?</p><p><br></p><p>In this episode of <em>How To Become A…</em>, Grace speaks to Penny, founder and CEO of Siren, about her 20-year journey from young interior design graduate in Sydney to leading studios across Australia, Singapore and London.</p><p><br></p><p>This is not just about beautiful spaces.</p><p>It’s about building a business from scratch, scaling internationally, taking risks, managing teams, and balancing motherhood with leadership.</p><p><br></p><p>In this episode, we cover:</p><ul><li>Knowing from a young age she wanted to be an interior designer</li><li>Getting into university by one exact mark</li><li>Hustling for her first internship</li><li>Launching Siren and winning Yahoo7 as an early breakthrough project</li><li>What “design and build” actually means</li><li>The five key stages of a commercial interior design project</li><li>Growing a studio organically</li><li>Moving to Singapore and starting again from scratch</li><li>Building trusted leadership teams across continents</li><li>Launching Siren London</li><li>The realities of running a global creative business</li></ul><p><br></p><p>We also talk about:</p><ul><li>Networking in competitive industries</li><li>Starting a business in your twenties</li><li>Not paying yourself in the early years</li><li>Having children while scaling internationally</li><li>Leading with confidence and resilience</li><li>Why there’s never a “right time” to take a leap</li></ul><p><br></p><p>If you’re interested in interior design, creative entrepreneurship, or building a global business from nothing, this episode is full of practical insight and honest reflection.</p><p><br></p><p>@sloane_penny</p><p>@sirendesign</p><p><br></p><p>Business: https://sirendesign.co.uk/</p>","author_name":"Grace Stevens"}