{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67bde1122dbc20e82c437cd2/688de6c410d99198455c4f40?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How To Become A... Industry Lead in Digital ","description":"<p>What does an Industry Lead in Digital actually do?</p><p><br></p><p>In this episode of <em>How To Become A…</em>, Grace speaks to Doulla, a former Industry Lead at Reddit, about building a career in digital from non-linear beginnings, leading sales &amp; industry teams, and finding purpose beyond titles.</p><p><br></p><p>Doulla shares:</p><ul><li>Her zig-zag career path: mature student → Nielsen → London 2012 Olympics → Facebook → Reddit</li><li>How she turned lived challenges (dyslexia, single parenthood) into career fuel</li><li>What an industry lead actually owns: vertical strategy, team coaching, and client outcomes</li><li>Stories from building audience &amp; advertiser trust on new platforms</li><li>Practical hiring &amp; mentorship tips for early- and mid-career digital professionals</li><li>How to move from client-service to platform strategy</li></ul><p><br></p><p>They also open up about:</p><ul><li>Reclaiming purpose after serious illness and career crossroads</li><li>Why theatre, community and curiosity matter to digital leadership</li><li>The emotional labour of leading teams through fast change</li></ul><p><br></p><p>If you want a career that combines commercial impact with human connection, press play.</p><p>👇 Who do you want to reach with your digital work?</p><p><br></p><p>@doullacroft</p><p><br></p><p>Referenced in the ep:</p><p>FMCG: fast moving consumer goods</p>","author_name":"Grace Stevens"}