Can billionaire investment turn a women’s football club into a sustainable business?
London City Lionesses are taking a different approach to the Women’s Super League. With Michele Kang’s backing, the club is investing in facilities, players and performance with the ambition of becoming financially sustainable within five years. But can that model work in a league where success on the pitch is still central to commercial growth?
Natalie Pirks is joined by Martin Siemmens to explore the business of women’s football, from WSL financial regulations and player investment to sponsorship, multi-club ownership and the lessons the women’s game can learn from the Premier League. As investment pours into women’s sport, they ask whether its future depends on building a business model of its own, rather than copying the men’s game.
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