{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67b8a49ac0f169362a5f3f65/6a7adde642db07bb28f06d20?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67b8a49ac0f169362a5f3f65/1786463712496-f2aa4ff8-d5c8-4835-ad99-c7959010b300.jpeg?height=200","description":"<p>Why are brands willing to pay £60 million to put their name on a football shirt?</p><p><br></p><p>Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA Cup sponsorship return, they unpack how brands measure the value of being part of the game.</p><p><br></p><p>They also look at the Premier League's gambling sponsorship restrictions, why basketball generates less than 1% of Europe's sports revenue, and the billions the NBA is prepared to invest in building its presence across the continent.</p><p><br></p><p>High Performance Business are also privileged to be joined by sports journalist &amp; special guest Stuart Hodge.</p><p><br></p><p>IFS - award-winning Asset &amp; Service Management software 👉 Reimagine your operations at&nbsp;<a href=\"https://highpfrmc.com/IFS_HPB_YT\" rel=\"noopener noreferrer\" target=\"_blank\">https://highpfrmc.com/IFS_HPB_YT</a></p><p><br></p><p>We'd love to answer your questions! Send them to <a href=\"https://www.instagram.com/highperformance.business/\" rel=\"noopener noreferrer\" target=\"_blank\">@highperformance.business</a> on Instagram.</p>","author_name":"High Performance"}