{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67b8a49ac0f169362a5f3f65/68e42c805f95c3d419bdb2bc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Branding Secrets That Took 'The Ordinary' to #1 & Tragic Loss of Their Co-Founder | Nicola Kilner","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67b8a49ac0f169362a5f3f65/1759783821289-160941c1-6917-454a-bf77-21e0609006f4.jpeg?height=200","description":"<p>As co-founder and former CEO of Deciem, Nicola Kilner helped build one of the most disruptive beauty companies of the last decade, but the journey was far from straightforward.</p><p><br></p><p>In this episode, Nicola shares the career-defining advice she received from Estée Lauder’s Leonard Lauder, the bold decision to boycott Black Friday in favor of values over sales, and the unexpected rise of The Ordinary, a brand that went from retail rejection to global sensation. She also reflects on navigating the turbulence of co-founder Brandon Truaxe’s mental health crisis, stepping down to focus on family, and the lessons she’s learned about leadership, authenticity, and building brands that truly last.</p><p><br></p><p>It’s a story of persistence, purpose, and the power of putting people and principles at the center of business.</p><p><br></p><p>Partners:</p><p><br></p><p>IFS - award-winning Asset &amp; Service Management software</p><p>👉 Reimagine your operations at: https://highpfrmc.com/ifs-au</p><p><br></p><p>Heights 👉 Join Jake in maintaining your energy, with Vitals. Get 20% off with code Room20: <a href=\"https://highpfrmc.com/heights-vitals-au\" rel=\"noopener noreferrer\" target=\"_blank\">https://highpfrmc.com/heights-vitals-au</a></p>","author_name":"High Performance"}