Before Michael Jordan became a global icon, one unlikely figure made the call that changed everything. In this episode, Sonny Vaccaro shares how a gut instinct, a relentless belief in potential, and a risky pitch inside a boardroom at Nike rewrote the rules of sports marketing.
From nearly walking away after Jordan leaned toward Adidas, to the quiet resolve that kept him in the game, Sonny reveals the turning points, personal battles, and behind-the-scenes moments that led to one of the most impactful deals in sports history.
It’s a revealing look at how conviction, timing, and the courage to challenge convention can leave a legacy far bigger than the game.
Legends and Soles: Business, Creativity and Basketball – a Memoir of an Improbable Life by Sonny Vaccaro (with Armen Keteyian) is out now (£22.00, HarperCollins)
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