Those frequent flyer points sitting in your account? They're worth a lot more than you think if you know how to use them and burn them.
This week on Exchanges, we sit down with David Maloney for a fascinating and eye-opening conversation about the world of loyalty programs, frequent flyer schemes, and the psychology that makes them tick. David pulls back the curtain on the economics of points, why loyalty programs are designed the way they are, and the strategies savvy frequent flyers use to unlock value that most people never see.
From the behavioural psychology driving our spending decisions to the hidden ecosystems built around platform loyalty, this is a conversation that will change the way you think about every point you earn and everyone you leave on the table.
To follow David click here:
LinkedIn: https://www.linkedin.com/in/david-moloney-1a45b825/
Book: https://majorstreet.com.au/blogs/meet-our-authors/david-moloney
Consulting: https://internalconsulting.com/blog/subject_experts/practice-leader-david-moloney-global-practice-leader-financial-services-and-board-and-c-suite-level-strategy-facilitator/
Chapters
01:48 The Irrational Side of Human Behavior in Loyalty Programs
03:48 The Evolution of Loyalty Programs from Experience to Enmeshment
06:04 The Economics of Happiness and Anticipation in Rewards
08:13 The Power of Status and Hierarchy in Loyalty Programs
10:07 Strategies for Earning and Activating Points
12:06 The Impact of Platform Ecosystems on Customer Loyalty
14:02 The Future of Loyalty Programs with AI and Behavioral Insights
15:58 Playing the Loyalty Game: Tips and Strategies
17:51 The Ethical and Economic Implications of Loyalty Programs
20:10 Mastering the Game of Loyalty and Rewards
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