In this episode of Not Creative Podcast we talk to Costanza Scarpa, Senior Director of Strategic Content at Celonis, copywriter and general marketing powerhouse. Her career spans agency and in-house roles, providing a unique perspective into creativity.
She came back to our questions with one of her own: What if we stopped treating creativity like it only belongs to artists, writers, or designers and started recognising it in every role?
We explore:
- How problem-solving and all thinking is creative
- The value of creativity in high-volume workflows
- Why audience relevence matters even in the most practical outputs
- How project managers flex creative muscles daily
We got into the importance of creative constraints and team collaboration - including some very hot takes about who owns creativity.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
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