This week on Green Queens we take you with us on our jaunt to Barcelona where we got behind the wheel of the pre-production Cupra Raval—an electric car designed for the city that drives like a go-kart and sounds like a spaceship 🚀. Get our honest first impressions from the winding streets of Spain.
BUT we couldn't help but note something missing at the launch event… where were all the women?
To explore the gender gap in the automotive world, we sat down with Erin Baker, Editorial Director at Auto Trader, motoring contributor for Vogue andthe UK’s most senior female motoring journalist. She breaks down how men and women buy cars differently, why the industry struggles to connect with female buyers, and what needs to change to get more people into EVs.
00:00 Intro: If Vogue is doing it, why aren’t you?
06:05 EV 101: Range, price, and the 2035 mandate explained
10:38 Carbon Footprint: Batteries vs. petrol engines
14:31 On the Road:Testing The Cupra Raval
22:48 Interview: Erin on being a woman in a man’s world
30:00 Brands Talking to Women:Who’s getting it right?
32:40 Buying Data: How men and women shop differently
36:26 EV Confidence Gap: Why women are hesitating on EVs
39:25 “She’s Electric”
44:55 UK Budget & EV Grants: What needs to change
49:15 Dealership Tips:
51:40 Erin’s Initiatives: Vogue & Women in the Driving Seat
Check out Erin's podcast here: https://open.spotify.com/show/6iqcJ7pJGfqxdhv7eVhPaK?si=8e11398ebef042d3
and her work here: https://www.erinbaker.co.uk/work
💚✨ Join the greenest girl gang around—hit subscribe, give us a like, and share with a friend!
📆 Join us for new episodes every Friday
🎥 Subscribe on Youtube: https://www.youtube.com/@GreenQueensPod
🫶🏼 Follow us on instagram: @green.queens.pod - https://www.instagram.com/green.queens.pod
🎵 Find us on tiktok - Green.queens.podd
#greenqueenspodcast #GreenQueens #electricvehicles #EVs #ElectricCars #cupra #Raval #autotrader #erinbaker #cars
","author_name":"Imogen Bhogal & Abbie Dewhurst"}