In this week’s episode, Imogen Bhogal and Abbie Dewhurst sit down with Charlotte Liebling, aka the “Fluffy CEO” and founder of Loved Before, a truly magical teddy bear rehoming centre. From rescuing stuffed animals destined for landfill to creating a global community of collectors and advocates (yes, including Blake Lively…), Charlotte shares the story behind her innovative brand, her advice for the toy industry, how she even got noticed in parliament, and the challenges she’s faced as a woman entrepreneur.
Discover how Loved Before transforms pre-loved toys into cherished companions, the power of storytelling in sustainability, and why emotional connections can make all the difference in the circular economy.
🐻 https://www.lovedbefore.london/
🐻 https://www.instagram.com/thefluffyceo
00:00 The Charity Shop Problem
01:08 Loved Before
02:31 The Emotional Power of Toys & Social Media Success
05:00 Community & Storytelling Impact
07:07 Charity Shop Challenges & Toy Lifecycles
09:43 The Loved Before Spa & Rehoming Process
12:55 Teaching Kids Sustainability Through Play
15:32 Team Growth & Global Expansion
17:31 Learning & Developing New Skills
19:52 Creativity & Education Gaps
22:40 Partner & Family Support
25:27 Overcoming Skepticism & Gender Dynamics
29:28 Future Vision: Stores, Books, Media
32:29 Advice for Entrepreneurs & Mindset Lessons
36:03 Collaboration & Scaling the Mission
38:59 Sustainability Habits & Episode Close
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