{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67aa608b9c6f7f7f28b96140/69d53c37ef4d72420682ea0d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Generic Bookkeeper to Memorable Brand: Niching, Branding & Clients","description":"<p>What does it take to stand out as a bookkeeper in a crowded market?</p><p><br></p><p>In this episode, Lynn Talbott sits down with Joshua Stiebens, founder of The Bearded Bookkeeper, to explore how niching down and building a memorable brand can completely transform your bookkeeping business.</p><p><br></p><p>Joshua shares his journey from starting with no clear roadmap to building a successful firm by focusing on systems, personality, and strong client relationships.</p><p>You’ll learn why blending in is the biggest mistake most bookkeepers make—and how being clear, specific, and authentic can help you attract better clients and grow faster.</p><p>This episode covers branding, niching, pricing, client relationships, and the mindset shifts needed to build a profitable bookkeeping business.</p><p><br></p>","author_name":"Lynn Talbott"}