Emily Craig spent nearly a decade inside one of the most demanding performance systems in global sport, the Great Britain Rowing Team, where everything is measured, selected, and optimised for one outcome: Olympic success.
Across her career she became:
Emily opens up on what it really looks like to transition out of elite sport at the highest level, after success, and why even a perfectly timed exit still comes with complexity.
She discusses:
Key themes for athletes listening
This episode explores the questions many current athletes avoid until it’s too late:
About the hosts
James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.
Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.
Connect and Contact
www.athletetransitionaccelerator.com
LinkedIn: https://www.linkedin.com/company/athlete-transition-accelerator/
Instagram:
@ataccelerator https://www.instagram.com/ataccelerator