What happens when you stop waiting and start building your next chapter while you’re still competing?
This week, we sit down with Cameron Mackenzie - Olympian turned world-leading entrepreneur, and the driving force behind one of the most awarded gin brands globally.
But this isn’t just a story about success after sport. It’s a masterclass in thinking ahead, acting early, and building leverage while others wait.
After an injury forced time away from the track, Cameron didn’t sit still. He drove into an industry he knew nothing about, knocked on doors, asked questions, and that single moment turned into a 3-hour conversation, and ultimately, a job.
In this episode, Cameron shares:
About the hosts
James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.
Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.
Connect and Contact
www.athletetransitionaccelerator.com
LinkedIn: https://www.linkedin.com/company/athlete-transition-accelerator/
Instagram:
@ataccelerator https://www.instagram.com/ataccelerator