We sit down with Jenny Casson, two-time Olympic rower for Team Canada and Co-Founder of Daylilie, to explore what it means to evolve beyond elite sport.
From competing on the world stage in Tokyo and Paris to launching a business built around purpose and impact, Jenny shares her own transition story, the challenges, the mindset shifts, and the importance of having the right people in your corner.
As one of ATA’s ambassadors, Jenny brings both lived experience and a refreshing honesty to what the process of preparing for life beyond sport really looks like.
Key Takeaways:
Whether you're still competing or just starting to plan for what comes next, this episode offers real, actionable insight from someone who’s walking the path ,and doing it on her terms.
Jenny Casson:
LinkedIn – Jennifer Joan Casson
Instagram – jenny_joan_casson
Daylilie - Everyday Bras for Athletic Silhouettes | Daylilie
Instagram – daylilie_bras
About the hosts
James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.
Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter
Connect and Contact
Website:
www.athletetransitionaccelerator.com
LinkedIn:
Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/
James Rule: https://www.linkedin.com/in/james-rule-77255520/
Karl Birch: linkedin.com/in/karlbbirch10
Instagram:
@ataccelerator https://www.instagram.com/ataccelerator
Email:
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