We sit down with Will Mellors-Blair, former professional footballer and founder of TrueMind and Mindora, to explore his transition from elite sport to building businesses that empower individuals and organisations.
Will shares his journey of stepping away from professional football, the challenges of redefining his identity, and how he discovered his passion for neuroscience, human potential, and high performance. Now, through his ventures, he helps individuals optimise their mindset and performance, proving that success beyond sport starts with self-awareness and adaptability.
Key Takeaways:
TrueMind - TrueMind | Advancing Mental Performance Intelligence in Sports
Mindora - Mindora: The New Era of Human Performance
About the hosts
James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organizations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.
Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.
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Connect and Contact
Website:
www.athletetransitionaccelerator.com
LinkedIn:
Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/
James Rule: https://www.linkedin.com/in/james-rule-77255520/
Karl Birch: linkedin.com/in/karlbbirch10
Instagram:
@ataccelerator https://www.instagram.com/ataccelerator
Email:
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