There's an uncomfortable truth settling across the media industry. AI is already inside the production pipeline – generating imagery, animating characters, building virtual worlds, and doing it faster and cheaper than any human team. For some, that's the promise. For others, it's an existential threat.
But the more interesting question lives somewhere between those two positions. Because the history of entertainment has always been, at its core, a history of technology forcing change. From the Fleischer brothers to Disney to Pixar, every era has had its disruption – and every era has found that the human appetite for story, for wonder, for experiences that make us genuinely feel something, has survived it.
Michael Stein was on the frontline of cinematic innovation during Pixar's early years. He's now the Chief Technology Officer at Journey, one of the world's most ambitious experience design agencies. And he's spent his career adapting – reading where technology is heading and figuring out what it means for the people making things. AI, he tells Georgina Godwin, isn't the end of creativity. It might just be the beginning of something we haven't had the imagination to picture yet.
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