The most important decision you'll make about your business might not be what you're building – it's where you build it.
Gavin Poole has spent fourteen years proving that point. And what he's built at Here East is, at its core, an argument: that proximity to ambition is itself a competitive advantage. Georgina Godwin sits down with the CEO of Here East to explore what it really means to engineer a place for success. Gavin talks about the concept of creative collision – those unplanned, unchoreographed moments that happen when the right people share a building, a canteen, a yard – and how Here East has made the deliberate cultivation of those moments the foundation of its model. When an Oxford Economics study found that over ninety percent of Here East tenants had collaborated with another business on campus, and that those collaborations had directly increased revenue and headcount, it confirmed what he'd had long believed: that community isn't a soft benefit. It's a growth strategy.
He's candid too about the stubbornness it took to get here – the reports that predicted failure, the holidays cut short, the promotions turned down – and what he'd tell any leader serious about building something that endures.
","author_name":"Wondercast Studio"}