n today’s episode, we talk about marketing and advertising — and why the real goal hasn’t changed in 50+ years: get people to notice you, remember you, and buy from you.
I start with a brilliant story from the advertising world: a daring Guinness pitch designed to prove one thing — if you want the account, you have to be unforgettable. That story leads into the bigger lesson for every business owner: standing out isn’t about spending the most money — it’s about being clever, consistent, and memorable.
We cover why marketing can feel like “a shotgun approach” (sometimes you hit the right person at the right time, sometimes you don’t), and why big numbers like webinar sign-ups or followers don’t always translate into sales.
You’ll also hear practical ways to market on a small budget:
If you want more customers and better results from marketing, this episode will help you stop guessing and start focusing on what actually works.
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