How do you take your whisky? On a Brazilian beach, with coconut water obviously. Or better still coconut water ice. In 2025 Brazil was the joint-fifth largest market for Scotch whisky by volume - 54 million bottles. But with a population of some 200 million people, Brazil's still an untapped market. So how do you crack it?
In this episode of Cask to Glass, we sit down with industry veteran Andre de Almeida (Founder of Inside the Cask and former Export Director for Loch Lomond Group). Born in Brazil and now based in Scotland, Andre offers a rare insider look at one of the world's most dynamic and challenging spirits markets.
We dive deep into:
➡️The unique drinking culture of Brazil - from beachside standard blends to premium single malts.
➡️The role duty free stores on Brazil's many border crossings play in getting whisky to consumers.
➡️Common mistakes international brands make when entering South America.
➡️The story behind the official Brazilian tartan.
➡️How a Brazilian born Scot taught Brazil how to play football.
➡️The exciting rise of domestic Brazilian single malts like Union and Lamas.
Whether you're in the drinks industry looking to expand into Latin America or simply a whisky enthusiast curious about global drinking cultures, this conversation is packed with actionable insights and fascinating stories.
#whisky #scotchwhisky #podcast #interview #WhiskyPodcast #madetobemeasured
Slàinte!
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Socials: @C2GWhisky | @JohnRossBeattie
Creator & producer: David Holmes
Art work & design: Jess Robertson
Music: Water of Life (Never Going Home)
Vocals: Andrea Cunningham
Guitars: John Beattie
Bass: Alasdair Vann
Drums: Alan Hamilton
Bagpipes: Calum McColl
Accordion: Gary Innes
Music & Lyrics: Andrea Cunningham & John Beattie
Recorded & mixed by Murray Collier at La Chunky Studios, Glasgow, Scotland
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