Is whisky ownership the ultimate tangible asset?
In this episode of Cask to Glass, we go behind the scenes of the whisky industry with Russell Spratley and Ross Archer from Spiritfilled. From their roots in finance to launching an award-winning independent bottling brand and an HMRC-approved bond, they share what it really takes to navigate the world of casks.
We dive deep into:
•\tThe reality of whisky as a tangible asset vs. a financial instrument.
•\tHow the Braeside Bond is creating a new standard for transparency and \"experience-led\" storage.
•\tThe revolutionary NEOC (New Era of Cask) process that is transforming how spirits are finished.
•\tHow Scottish rugby legend Finn Russell became the face of their brand.
•\tThe current state of the global whisky market and why \"time\" is the most valuable ingredient.
Whether you're a seasoned collector or just curious about owning your first cask, this conversation offers a rare, honest look at the craft and business of Scotch whisky.
Slàinte!
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Socials: @C2GWhisky | @JohnRossBeattie
Creator & producer: David Holmes
Art work & design: Jess Robertson
Music: Water of Life (Never Going Home)
Vocals: Andrea Cunningham
Guitars: John Beattie
Bass: Alasdair Vann
Drums: Alan Hamilton
Bagpipes: Calum McColl
Accordion: Gary Innes
Music & Lyrics: Andrea Cunningham & John Beattie
Recorded & mixed by Murray Collier at La Chunky Studios, Glasgow, Scotland
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