\"Whisky is distilled and matured to be enjoyed,\" declares Russell Bradley, Head of Brand Development at newly launched independent bottlers One Cask at a Time.
\"But,\" he adds, \"people buy with their eyes.\"
So the look and the packaging is his starting point. Then it's down to great whisky to follow through on the image.
\"I originally came from graphic design. That's what I studied,\" he tells John in this episode. \"I then got into the design world; into print and packaging, which in central Scotland essentially leads you into the spirits and whisky world.\"
But, Russell continues, \"for me, the most important thing is the liquid.\"
\"We only bottle single casks,\" Russell says. \"We bottle everything at cask strength, natural colour, exactly as it should be.\"
So he seeks out great casks with great whiskies to make up One Cask at a Time's three series: Chronograph, Pendulum and Grandfather, named after time pieces \"because time is arguably the most important ingredient in Scotch whisky.\"
\"As an independent bottler,\" Russell explains, \"we can select from any distillery from any region within Scotland.\"
But, he says, he's looking for is that one cask which will \"showcase our brand as well as the distillery.\" Distilleries like Ben Nevis, Glentauchers, Auchentoshan, Ledaig, Aultmore and Highland Park.
Each bottle contains a \"digital passport\" embedded in the neck that allows owners to track their bottle's provenance, cask history and tasting notes on their smartphones It's a way of \"bridging tradition with technology.\"
So tune in to John's conversation with Russell, recorded on the eve of company's launch at the start of September.
Slàinte!
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Creator & producer: David Holmes
Art work & design: Jess Robertson
Music: Water of Life (Never Going Home)
Vocals: Andrea Cunningham
Guitars: John Beattie
Bass: Alasdair Vann
Drums: Alan Hamilton
Bagpipes: Calum McColl
Accordion: Gary Innes
Music & Lyrics: Andrea Cunningham & John Beattie
Recorded & mixed by Murray Collier at La Chunky Studios, Glasgow, Scotland
Special thanks: The Piper Whisky Bar, 57 Cochrane Street, Glasgow, Scotland
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