{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67897856c2824244c2907a11/684343c9a13d33737392fcaa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"AMC Theaters Will Run EVEN MORE Commercials Before Its Movies Start","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67897856c2824244c2907a11/1749238564196-65cdd7cc-5869-4b84-a2b2-a472421cae82.jpeg?height=200","description":"<p>AMC Theatres plans to increase the number of commercials and ads shown before its movies begin. The change was announced by AMC CEO Adam Aron during a recent earnings call.</p><p>Here are the key points:</p><ul><li><strong>The Goal is More Revenue:</strong>&nbsp;The primary reason for this change is to increase the company's revenue.</li><li><strong>Comparison to Europe:</strong>&nbsp;Aron justified the decision by pointing out that European cinemas often run 30-40 minutes of ads, suggesting that AMC—with its current 15-20 minute pre-show—has room for growth.</li><li><strong>A \"Thoughtful\" Increase:</strong>&nbsp;The increase will not be drastic. Aron stated they will be \"thoughtful\" and add just&nbsp;<strong>\"a few more minutes\"</strong>&nbsp;of commercials to the existing pre-show.</li><li><strong>Placement of Ads:</strong>&nbsp;These new commercials will be added to the pre-show block (like the \"Noovie\" segment) and will run&nbsp;<em>before</em>&nbsp;the movie trailers start.</li></ul><p><br></p><p>Visit https://nerdist.com/article/amc-theaters-will-run-even-more-commercials-ads-before-its-movies/ to read or listen to the article.</p><p><br></p><p>Powered by Instaread (https://instaread.co/player)&nbsp;</p><p><br></p><p><br></p>","author_name":"Instaread"}