{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6788c4b6bc4d37e16f4d6ae3/6788c4d088b603fd4538fe5d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6788c4b6bc4d37e16f4d6ae3/612eaf0bff11abf2302903a67179373c.jpeg?height=200","description":"<p><b>In partnership with </b><a href='https://beworks.com/'><b>BEworks</b></a><b>, one of the very best behavioural science consultancies globally.</b><br/><br/><a href='https://www.linkedin.com/in/cerita-d-bethea-a587989/'>Cerita Bethea</a> is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.<br/><br/>Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.<br/><br/><b>Show notes</b></p><ul><li>Cerita’s academic path into behavioural science – from law to engineering psychology</li><li>From Ford to Kimberly-Clark to Coca-Cola</li><li>How the profession has changed over 30 years, and what still excites Cerita about it</li><li>Kimberly-Clark case study: tackling personal hygiene on the factory floor</li><li>The next frontier for behavioural science: data science, behaviour and decision making in the metaverse</li><li>Getting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?</li><li>What would Cerita ask back from the industry?</li></ul><p><b>Subscribe for more </b><a href='https://aloadofbs.substack.com/'><b>here</b></a><b><br/>Click </b><a href='https://aloadofbs.substack.com/about'><b>here</b></a><b> to access rewards to power your brain<br/>Follow me on </b><a href='https://twitter.com/danielsjross'><b>Twitter</b></a></p>","author_name":"A LOAD OF BS ON SPORT"}