{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6788c4b6bc4d37e16f4d6ae3/6788c4d002606f460c05c964?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"052: Preeti Kotamarthi on behavioural science at Grab","description":"<p><a href='https://www.linkedin.com/in/kspreeti/'>Preeti KS</a> set up and leads the BS team at <a href='https://www.grab.com/sg/'>Grab</a> in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia&apos;s first <a href='https://en.wikipedia.org/wiki/Decacorn'>decacorn</a> and the biggest technology startup in the region.<br/><br/><b>Show notes</b></p><ul><li>Grab’s motivation for getting into behavioural science</li><li>How Preeti set up a BS practice from scratch and what were the objectives</li><li>How Preeti built credibility and convinced colleagues to take behavioural science seriously?</li><li>Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine</li><li>How Grab thinks about pricing by country, city and district – different cultures, norms and economies</li><li>Experiments in making drivers feel respected</li><li>Why companies are typically sceptical about behavioural science</li><li>How cultural context influences how we think. Different driver motivations within SE Asia region</li></ul>","author_name":"A LOAD OF BS ON SPORT"}