{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6788c4b6bc4d37e16f4d6ae3/6788c4cfa6f00e8b53a65053?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"044: Steve Martin on influence, persuasion and delivering the right message","description":"<p><br/><a href='https://www.influenceatwork.com/cialdini-trainers/steve-martin/'><b>Steve Martin</b></a> is a behaviorial science practitioner and a leading member of Dr Robert Cialdini&apos;s consultancy Influence at Work, where he heads up the UK practice. </p><p>Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen to, Who We Don’t and Why. This is a timely exploration of why some people in society are listened to and why others are ignored regardless of the truth or wisdom of their message; a subject we address today. In all, Steve&apos;s books have sold in excess of 1.5 million copies.</p><p><b>Show notes</b></p><ul><li>The work and influence of Bob Cialdini over nearly 50 years</li><li>What leads us to say “Yes” to a request</li><li>What came before Bob, codifying social psychology for everyone and making it accessible</li><li>Immunisation of influence techniques</li><li>How a waiter/waitress can increase their tips through reciprocity</li><li>Small Bigs: creating big impacts with small changes</li><li>What makes some people better communicators than others?</li><li>Why are self-confident ignoramuses so often believed and why are thoughtful experts ignored?</li><li>In an increasingly information overloaded world, the messenger has become the message</li><li>Hard (perceived status and dominance) and soft (making connection with others) messengers</li><li>How truth and trust work together. How can you trust someone who lies to you?</li><li>How do we use influence techniques for good in a world of disinformation?</li><li>Influence and sports management: history is important, but recency keeps the score</li><li>What Steve has learnt from co-authorship</li></ul><p><b>Subscribe for more </b><a href='https://aloadofbs.substack.com/'><b>here</b></a><b><br/>Click </b><a href='https://aloadofbs.substack.com/about'><b>here</b></a><b> to access rewards to power your brain<br/>Follow me on </b><a href='https://twitter.com/danielsjross'><b>Twitter</b></a></p>","author_name":"A LOAD OF BS ON SPORT"}