{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6788c4b6bc4d37e16f4d6ae3/6788c4c7bc4d37e16f4d6ee8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"051: Ada Le and Mousumi Sannigrahi on behavioural science in healthcare","description":"<p>This week we’re diving into healthcare; what could be more critical? To help me understand how behavioural science is impacting this field, I’m joined by <a href='https://www.linkedin.com/in/leada1/'>Dr. Ada Le</a>, healthcare expert at BEworks and <a href='https://www.linkedin.com/in/mousumisannigrahi/'>Dr. Mousumi Sannigrahi</a>, newly installed as Head of Commercial for Innovative Medicines at Fosun Pharma US, having spent the last 8 years at Novartis Pharma.<br/><br/><b>Show notes</b></p><ul><li>What’s happening at the intersection of behavioural science and the pharma industry?</li><li>How behavioural science plays out at Fosun vs. Novartis</li><li>The next frontier for healthcare and behavioural science</li><li>What needs to happen to move to a more human-centric approach to healthcare?<ul><li>The goal of the <a href='https://onepercentsteps.com/'>1% Steps for Health Care Reform Project</a></li></ul></li><li>What are easy wins that the pharma industry can enact now?</li><li>Psychological barriers for patients with autoimmune disease </li><li>Rosy retrospection bias and failure to prescribe the right treatment</li><li><a href='https://www.amazon.co.uk/Expectation-Effect-Your-Mindset-Transform/dp/183885326X/ref=asc_df_183885326X/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=534859762239&amp;hvpos=&amp;hvnetw=g&amp;hvrand=17739554782826024687&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9045954&amp;hvtargid=pla-1425225366716&amp;psc=1&amp;th=1&amp;psc=1'>David Robson</a> and expectation effects: how mindset can alter our lives</li><li><a href='https://twitter.com/danariely'>Dan Ariely</a>’s end of life theories and research</li><li>The scientific method of problem solving vs. more subtle placebo effects</li><li>Hopes for healthcare in the next year</li></ul>","author_name":"A LOAD OF BS ON SPORT"}