{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6788c4b6bc4d37e16f4d6ae3/6788c4c2bc4d37e16f4d6e06?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"055: David Thomson on behavioural science for sustainability","description":"<p>I welcome <a href='https://www.linkedin.com/in/davidrthomsonphd/'>David Thomson</a>, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.<br/><br/><b>Show notes</b></p><ul><li>How do we bridge the values-action gap in sustainability?</li><li>Who’s responsibility is it – companies’ or consumers’?</li><li>The Tesla status symbol</li><li>Giving immediate benefits to solve a long-term problem</li><li>How prevalent is corporate greenwashing?</li><li>How to help people reduce domestic electricity consumption</li><li>Moving from small, isolated experiments to impact at scale</li><li>What makes great experimental design?</li><li>What mistakes has Dave made?</li></ul>","author_name":"A LOAD OF BS ON SPORT"}