{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6785340178acadca63f568ef/679f7e32e7c33ddc007c4d09?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 1: Investing in Video to Promote Your Business","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6785340178acadca63f568ef/1738527206679-9a933b78-1a6f-4a4c-a725-850bd38c6a47.jpeg?height=200","description":"<p>In <strong>Episode 1</strong>, Mark is joined by <strong>Hidai Degani</strong>. Hidai is the co-owner and co-founder of O. H Degani Consultants, a global consultancy business.</p><p><br></p><p>Mark and Hidai discuss why businesses should invest in video production as part of their marketing strategy, and why having a content creation strategy aligned to business objectives is key for success.</p><p><br></p><p>Hidai emphasises the importance of video as part of a wider marketing strategy, highlighting that when done correctly it has the potential to provide a great return on investment - according to Hidai, video marketing should be seen as an investment, not a cost!</p>","author_name":"Media Mill"}