Discover how Würth, a global leader in industrial fastening and assembly materials, is revolutionizing B2B commerce through their innovative marketplace strategy. In this episode, Giulia Kuznik shares how Würth transformed their traditional e-commerce platform into a comprehensive marketplace solution, focusing on customer-centric features like unified invoicing and expanded product categories. Learn valuable insights about digital transformation in B2B, selecting the right pilot country, and maintaining customer trust while scaling operations.
Place to be is a podcast from Mirakl
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