What does it really mean to be authentic? And how do you build a personal brand that helps you stand out in an increasingly crowded world?
In this episode, I'm joined by personal branding expert and sustainability champion Kelli Nelson, a former radio colleague whose career has taken her from broadcasting to advertising, sustainability and helping professionals find their voice.
The main focus of our conversation is personal branding. It's something I've been talking about increasingly with people I mentor, particularly those looking for work in media. With so much content being produced online, much of it now assisted by AI, how do you make yourself heard? What does authenticity actually mean? And is building your personal brand about posting constantly, gaining followers or something much more important?
Kelli offers some excellent practical advice about finding your voice, sharing your opinions, building trust and understanding the value you bring to an audience.
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