{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/677f3ca2172a299f3199e450/6973f23a283ec80e150dde8f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Multisensory Branding","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/677f3ca2172a299f3199e450/1769205333594-5995c83f-e54b-4562-afbe-009080368b99.jpeg?height=200","description":"<p>Most brands spend a fortune polishing what customers <em>see</em>.</p><p><br></p><p>Very few think about what customers <em>hear</em>.</p><p><br></p><p>In this episode of Cover Brand, Ethan sits down with <a href=\"https://www.linkedin.com/in/shezmehra/\" rel=\"noopener noreferrer\" target=\"_blank\">Shez Mehra</a>—DJ turned multisensory troublemaker—to unpack why sound is one of the most overlooked (and most powerful) tools in branding.</p><p><br></p><p>From marble bathrooms with zero acoustic privacy to forgettable ads no one is watching, Shez and Ethan make the case that sound isn’t decoration. It’s strategy.</p><p>And spoiler alert: most brands are leaving massive value on the table.</p><p><br></p><p><strong>Main Topics</strong></p><ul><li>How a DJ career became brand strategy</li><li>Sound is how brands make people <em>feel</em></li><li>The most neglected moments matter most</li><li>Why most ads are technically “fine” and strategically invisible</li><li>Category sameness can be a trap</li><li>Standing out doesn’t mean being loud.</li><li>Sonic branding isn’t just for ads</li></ul><h3><br></h3><h3>Brands, tools &amp; references mentioned</h3><ul><li><strong>Raina</strong> — multisensory sound and music design for physical spaces</li><li><strong>Honk Mobile</strong> — parking app example of thoughtful sound UX</li><li><strong>Nokia ringtone</strong> — proof that repetition + sound = memory</li><li><strong>Arby’s</strong> — “We have the meats” as sonic branding done right</li><li><strong>Domino’s</strong> — great ads, forgotten slogan (because silence)</li><li><strong>Disney</strong> — line design as part of the experience</li></ul><p><br></p><p>If you want people to remember your brand when they’re <em>not</em> looking at it, you’d better think about how it sounds.</p><p>Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com</p><p><br></p>","author_name":"Ethan Decker"}