Most marketing teams are still trying to choose sides: brand or performance, creativity or data, vibes or dashboards.
That’s adorable. And wildly inefficient.
On this episode of Cover Brand, I sit down with Casey Hill of Do What Works to unpack how demand actually gets created, why SEO is still misunderstood, and how A/B testing at massive scale reveals what marketers think works versus what actually does.
We dig into why common forms of social proof often backfire, how attribution models oversimplify human behavior, and why buyers don’t experience marketing in funnels—they experience it like real people with context, memory, and skepticism.
This is a shop-talk episode for anyone who’s tired of chasing short-term wins that quietly erode long-term growth.
You don’t optimize your way into being remembered.
You build memory—and then performance finally has something to stand on.
Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com