{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/677f3ca2172a299f3199e450/68ddf10a09b1c365e41e8f57?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"On Brand Ep. 1: Dunkin’, Jimmy Fallon & the Absurdity Olympics of Branding","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/677f3ca2172a299f3199e450/1759377484314-f884993f-75ec-4c4a-9ce6-0b204023aad9.jpeg?height=200","description":"<p>What happens when Jimmy Fallon and Bozoma Saint John host a reality show about branding? Chaos, Dunkin’ coffee, and surprisingly useful lessons for marketers. In this special Cover Brand series, <a href=\"https://www.linkedin.com/in/ehdecker/\" rel=\"noopener noreferrer\" target=\"_blank\">Ethan</a> and <a href=\"https://www.linkedin.com/in/laurakdodds/\" rel=\"noopener noreferrer\" target=\"_blank\">Laura</a> dissect each episode of <em>on brand.</em> to separate TV drama from actual brand science.</p><p><br></p><p>This week, we meet the cast, the judges, and the first brand challenge: convincing America that Dunkin’ sells breakfast, not just donuts. From “breakfast for doers” lunch pails to decision-fatigue-fighting “breakfast handled,” we examine why some ideas worked, why others tanked, and what marketers can learn from watching a game show disguised as a brand sprint.</p><p><br></p><p><strong>Main Topics Covered:</strong></p><ul><li>Why “loud” ≠ “smart” in brand strategy (sorry, Jimmy)</li><li>The cast of <em>On Brand</em>: marketing pros, professors, and a honky-tonk MC turned brand guru</li><li>Dunkin’s surprisingly solid creative brief (rare unicorn alert)</li><li>Why similar campaign ideas crop up all the time—and why that’s not a problem</li><li>The winning ideas: “Breakfast for Doers” vs. “Breakfast Handl’d”</li><li>Merch matters: why a lunch pail might actually be smarter than a Magic 8-ball</li><li>The sticky phrase of the week: “Handl’d.”</li></ul><p><br></p><p><strong>Links to Additional Resources:</strong></p><ul><li><a href=\"https://www.nbc.com/on-brand-with-jimmy-fallon\" rel=\"noopener noreferrer\" target=\"_blank\">Watch <em>on brand. with Jimmy Fallon </em>on NBC/Peacock</a> - https://www.nbc.com/on-brand-with-jimmy-fallon</li><li><a href=\"https://news.dunkindonuts.com/blog/dunkin-donuts-then-and-now\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about Dunkin’s brand history </a>- https://news.dunkindonuts.com/blog/dunkin-donuts-then-and-now</li></ul><p><br></p><p>Think of this as brand strategy with a side of reality TV popcorn. Subscribe to Cover Brand for this special <em>On Brand</em> series, and share it with your marketing friends who secretly binge reality TV “for research.”</p><p><br></p><p>Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com</p><p><br></p><p><br></p>","author_name":"Ethan Decker"}