{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/677e44b59c8e2047f5bf33e6/6a9ec3fdf8f4d42589d7eea1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#23 Rethinking the Agency Model with AI - Anyce Nedir, Needle","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/677e44b59c8e2047f5bf33e6/1788789445844-2b2b3f1b-4a95-44cb-8e94-7b98ad8c8019.jpeg?height=200","description":"<p>In this episode, Margot Bletterie speaks with Anyce Nedir, Founding Systems and Ops Lead at Needle. </p><p><br></p><p>With over 20 years of experience in advertising and creative agencies across Paris and Dubai, Anyce defines what AI integration should look like.</p><p><br></p><p>What you'll learn:</p><p><br></p><p>- About the challenges and opportunities with using AI at advertising agencies</p><p>- Why \"human-in-the-loop\" is often misunderstood, and why checking AI outputs after the fact isn't enough</p><p>- Why defensibility comes from how well you define problems and manage context instead</p><p>- How failure serves as a useful signal</p><p>- Why agencies need to shift from selling time to delivering solutions and accountability</p><p><br></p><p>CHAPTERS</p><p>00:00 Intro and what it means to build an AI system in advertising</p><p>01:34 Should we always chase the latest AI models </p><p>05:09 Where does a human fit in when building and maintaining an AI product?</p><p>12:59 What profiles or types of people are building and maintaining these products?</p><p>15:20 How can juniors build their professional judgment in a market automated by AI?</p><p>17:40 How is the advertising agency business model being challenged by AI?</p><p>20:11 How will agencies compete if they all have access to the same AI capabilities?</p><p>23:40 What are the quick wins for a small agency trying to start its AI transformation?</p><p>25:13 How do you stay up to date and choose the right models when technology evolves so fast?</p><p>26:57 How do you make sure an AI system works when it uses multiple subsystems talking together?</p><p>30:14 Final Takeaways</p><p><br></p><p>CONNECT AND SUBSCRIBE</p><p><br></p><p>Learn more about Anyce Nedir: <a href=\"https://www.linkedin.com/in/anyce-nedir-3915394/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/anyce-nedir-3915394/</a></p><p><br></p><p>Subscribe to The AI Social Club Podcast for more conversations with AI and data leaders:</p><p><br></p><p>Website: <a href=\"https://www.thesocialclub.ai/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thesocialclub.ai/</a></p><p><br></p><p>Spotify: <a href=\"https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH</a></p><p><br></p><p>Apple Podcasts:<a href=\" https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703\" rel=\"noopener noreferrer\" target=\"_blank\"> https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703</a></p><p><br></p><p>YouTube: <a href=\"https://youtu.be/r_Ppy9XLzEU\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtu.be/r_Ppy9XLzEU</a></p><p><br></p><p>LinkedIn:</p><p> </p><p><a href=\"https://www.linkedin.com/in/margot-bletterie/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/margot-bletterie/</a></p><p><a href=\"https://www.linkedin.com/company/the-ai-social-club/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/the-ai-social-club/</a></p><p><br></p><p>If you found this episode valuable, like, share, and comment</p><p><br></p><p>It helps us reach more people and spark thoughtful conversations on AI and society.</p>","author_name":"Margot Bletterie"}