{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/677e44b59c8e2047f5bf33e6/6982362ccbdc915a1c184f71?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#19 AI in fashion, where AI serves and creativity leads - Alix Petit Kece","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/677e44b59c8e2047f5bf33e6/1770141502268-91e6c615-b77e-4f38-a3a9-57f39c4ddd1b.jpeg?height=200","description":"<p>Alix Petit, founder and creative director of Heimstone and now CEO of The Refreshment Club, joins Margot Bletterie to discuss how AI fits into a fashion brand built on craft, texture, and creative intent.</p><p>The conversation explores how AI can support creativity, operations, and decision-making without replacing human taste, emotion, or savoir-faire.</p><p>This episode looks at the real trade-offs fashion leaders face when adopting AI in a creative industry.</p><p><br></p><p>What you’ll learn</p><p>\t•\tHow Alix uses AI alongside hand drawing, illustration, and textile work in her creative process</p><p>\t•\tWhy taste, emotion, and human judgment remain central to creative direction in fashion</p><p>\t•\tHow AI is used for campaigns, content creation, and product launches when traditional shoots are not possible</p><p>\t•\tThe role AI plays in supporting business decisions, forecasting, and workflow optimization</p><p>\t•\tWhy using AI without a clear brand vision can dilute identity and create noise</p><p>\t•\tHow transparency, consumer perception, and ethics shape decisions around AI use</p><p><br></p><p>CHAPTERS</p><p><br></p><p>00:00 Introduction</p><p>01:10 Why AI has no taste or emotion</p><p>03:00 AI as another creative tool in the toolbox</p><p>05:40 Using AI in early-stage design and print creation</p><p>07:10 The risk of AI creating noise without brand identity</p><p>09:00 Craft, materials, and why touch still matters</p><p>12:15 Education and awareness around AI risks</p><p>15:30 How AI changed internal workflows and roles</p><p>18:00 Using AI as a CEO and creative decision partner</p><p>21:40 Transparency, consumer reactions, and AI campaigns</p><p>25:20 Can AI understand beauty</p><p>29:00 Final thoughts on curiosity and experimentation</p><p><br></p><p>CONNECT AND SUBSCRIBE:</p><p><br></p><p>Learn more about GUEST: https://www.instagram.com/alix.petit.kece/</p><p>Subscribe to The AI Social Club Podcast for more conversations with AI &amp; data leaders</p><p>Website: https://www.thesocialclub.ai/</p><p>Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH</p><p>Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703</p><p>LinkedIn:https://www.linkedin.com/in/margot-bletterie/</p><p>https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club</p><p><br></p><p>If you found this episode valuable, like, share, and comment.</p><p>It helps us reach more people and spark thoughtful conversations on AI and society.</p>","author_name":"Margot Bletterie"}