What will marketing teams look like in a world where AI agents handle execution and humans focus only on strategy and creativity?
In this episode, Margot Bletterie speaks with Mohit Lodha, founder of Takumi, an AI consulting company helping brands implement real, ROI-driven AI solutions.
With 20 years of experience in marketing across agencies and global brands, Mohit shares a grounded and practical view of how AI is transforming the industry.
If you’re a marketer, CMO, founder, or creative professional trying to make sense of AI’s impact on your work, this conversation will give you clarity, direction, and concrete next steps.
What you will learn
\t•\tWhy AI is supercharging marketing instead of replacing marketers, and how it reshapes creativity and strategy
\t•\tThe future role of the CMO and how marketing teams will evolve into fluid structures blending intuition and machine precision
\t•\tWhich AI use cases already deliver value today: creative automation, personalization, and AI agents
\t•\tWhy most companies stay stuck in experimentation and how to move from pilot to scale
\t•\tHow to protect creativity while embracing AI, and why prompting becomes a key creative skill
\t•\tPractical advice for junior and senior marketers to stay relevant in an AI-driven industry
Chapters:
00:00 Introduction
01:12 When AI started changing marketing
02:06 What marketing will look like in 5 to 10 years
03:43 Are CMOs ready for AI?
06:18 Why AI adoption is still slow
08:40 The most valuable AI use cases today
15:13 How AI impacts creatives
22:32 How to scale AI inside organizations
32:24 Trends to watch and Mohit’s advice
Learn more about Mohit Lodha: https://www.linkedin.com/in/mohitlodha/
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