Want to become more likeable — not just socially, but in a way that opens doors, wins hearts, and drives results? In this episode of Influencing Magically, Dr. David Shephard and Pete Burnett break down the psychology of Liking, one of Cialdini’s core principles of influence. You’ll discover how simple behaviours like mirroring, giving compliments, and creating nostalgic associations can build instant rapport and deepen trust — backed by both science and NLP.
00:00 – 01:17 | What is “Liking” and how does it influence others?
01:18 – 03:46 | The power of rapport: car sales, similarity, and being likeable
03:47 – 06:24 | Small touches, verbal mirroring, and the science of tipping
06:25 – 08:48 | Nostalgia, celebrity association, and legendary ad campaigns
08:49 – 11:45 | Product placement, brand influence, and subconscious triggers
11:46 – 13:54 | Dopamine, emotional chemistry, and how memories drive loyalty
13:55 – 15:07 | Next up: Authority – becoming the go-to expert in any room
This episode connects real-world psychology with everyday influence — from customer interactions to marketing strategy. Learn how to increase your likeability using NLP techniques, storytelling, and subtle behavioural science. Whether you’re growing a brand, closing a deal, or deepening relationships, these techniques help people genuinely connect with you — and stay connected.
Keywords: Liking, Cialdini principles, NLP rapport, influence and persuasion, subconscious triggers, likeability hacks, customer trust, dopamine marketing, nostalgia branding, brand association
Hashtags: #InfluencingMagically #TheResultShow #NLP #Liking #Persuasion #Cialdini #SalesPsychology #BrandTrust #EmotionalMarketing #NLPTraining
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