{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/677a6e394f8140cb1f599d17/682055bd986466935d60863e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S01E27: Selling Magically Express Ep4 – How to Build Your Customer Roadmap","description":"<p><strong>🎯 Selling Magically Express Ep4 – How to Build Your Customer Roadmap</strong></p><p> In this final episode of the mini masterclass, we reveal the <em>Customer Roadmap</em> – a simple framework that maps your prospect’s needs, highlights your value, and makes the decision to buy feel natural and obvious. Using real-life case studies (including a networking group and Fix My Mind therapy business), we explore how to design discovery tools that position you as the expert, deepen trust, and lead to effortless sales. Plus, you'll learn how to use the <em>profit ladder</em> to calculate and communicate business value like a pro.</p><p><br></p><p>⏱️ <strong>Chapters</strong></p><p>00:05 – 00:18 | Intro – The Result Show Returns</p><p> 00:19 – 00:35 | Welcome to the Final Episode of Selling Magically Express</p><p> 00:37 – 01:06 | The Big Reveal: Why This Framework Matters</p><p> 01:06 – 01:24 | Introducing the Customer Roadmap</p><p> 01:25 – 01:38 | Why Starting With “About Us” Kills Sales</p><p> 01:38 – 02:02 | What Customers Want: WIIFM and Value Framing</p><p> 02:02 – 02:27 | From Adversarial Selling to “Shoulder-to-Shoulder”</p><p> 02:27 – 02:48 | The Framework Explained – Like a SWOT Test</p><p> 02:48 – 03:24 | Ranking Performance From 0 to 10</p><p> 03:24 – 04:04 | The Hook: “Do You Know Where You Are and What To Do Next?”</p><p> 04:04 – 05:07 | Case Study: Networking Company and the Business Health Check</p><p> 05:08 – 06:16 | Why This Works: Customer Insight, Ownership, and Motivation</p><p> 06:17 – 07:01 | The 0-to-10 Ladder: Risks and Opportunities</p><p> 07:01 – 07:15 | Positioning Your Event or Offer as the Next Logical Step</p><p> 07:16 – 07:53 | Allergy Analogy – When the Plan Becomes Urgent</p><p> 07:53 – 08:28 | Trust, Insight, and the Point of Decision</p><p> 08:29 – 09:06 | The Profit Ladder – From Brad Sugars</p><p> 09:07 – 10:39 | The Five Inputs That Drive Business Profit</p><p> 10:39 – 11:24 | Use Their Own Numbers – Then Show the Impact</p><p> 11:25 – 12:32 | Would You Pay £12K to Make £12K? A Value-Based Pitch</p><p> 12:33 – 13:19 | Brand Trust and First-Mention Advantage</p><p> 13:20 – 14:03 | Helping the Customer See Their Own Priority</p><p> 14:03 – 14:40 | Reciprocation and the Power of Mapping to Need</p><p> 14:40 – 15:17 | The Personalised Prescription: “Here’s What You Need”</p><p> 15:17 – 15:27 | Trust = Feeling Understood</p><p> 15:28 – 15:44 | Outro – Thanks for Joining the Masterclass</p><p><br></p><p>💬 Got a question?</p><p> Send it to: <strong>podcast@theresultshow.com</strong></p>","author_name":"David Shephard"}