{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67792674d83630b6e3270e16/69f597afe11f5963ab87bced?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Natalia Bayona of UN Tourism: How Travel Powers the Global Economy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67792674d83630b6e3270e16/1777702800546-a9f2be69-50fc-49fa-9ee1-3396a22d924e.jpeg?height=200","description":"<p>Tourism isn’t just travel. It’s a $1.7 trillion industry driving jobs, growth, and global influence far beyond what most people realize.</p><p><br></p><p>In this episode, Philip Meissner sits down with <strong>Natalia Bayona, the Executive Director of UN Tourism,</strong> to break down why tourism is one of the most powerful and often underestimated economic forces today.</p><p><br></p><p><strong>You’ll learn:</strong></p><ul><li>How tourism impacts over 100 sectors and supports SMEs worldwide</li><li>Why countries like Spain and Albania are using tourism as a long-term growth strategy</li><li>How AI and data are reshaping travel from personalization to destination planning</li><li>Why authenticity and local experiences are becoming the new competitive edge</li><li>Which regions, like Latin America and Africa, are set for explosive growth</li></ul><p><br></p><p>If you want a clearer picture of where global growth is coming from, this conversation is worth your time. Watch now.</p><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>00:47 Why Tourism Drives the Global Economy</p><p>02:39 Why Tourism Is Still Underrated</p><p>05:23 Countries Winning with Tourism Strategy</p><p>08:29 Biggest Opportunities in Tourism Today</p><p>10:19 How Tourism Builds Global Influence</p><p>13:00 Future Tourism Hotspots</p><p>15:33 The Rise of Tourism Startups</p><p>17:33 How AI Is Changing Travel</p><p>21:31 Why Tourism Investment Is Tricky</p><p>24:40 Game-Changing Ideas in Tourism</p><p>28:12 Natalia’s Tourism Journey</p><p>29:38 Leadership Lessons That Matter</p><p>32:20 Why the Future Looks Bright</p><p> </p><p><strong>Connect with Natalia Bayona:</strong></p><p>linkedin.com/in/natalia-bayona-b5551a18</p><p><br></p><p>What’s Next is a podcast exploring how technology, innovation, and global systems are shaping the future.</p><p><br></p><p>Hosted by Philip Meissner, each episode features conversations with global leaders, builders, and thinkers working at the forefront of change.</p><p><br></p><p><strong>🔗 Connect with Philip Meissner:</strong></p><p>https://www.philipmeissner.com/</p><p>https://www.linkedin.com/in/pmeissner/</p><p><br></p><p><strong>🎧 Listen on:</strong></p><p><strong>Spotify:</strong> https://open.spotify.com/show/1KFVD3ozuUQiQozO381J5C?si=e2eb5967f84648e8</p><p><strong>Apple Podcasts:</strong> https://podcasts.apple.com/us/podcast/whats-next-with-philip-meissner/id1793306908</p><p><br></p><p>Subscribe for more conversations on AI, emerging technologies, and global leadership.</p><p><br></p><p>#TourismIndustry #GlobalEconomy #TravelEconomy #EconomicGrowth #TourismImpact #TravelTrends #BusinessStrategy #GlobalTrends #TourismInnovation #FutureOfTravel #AIinTravel #TravelIndustry #EconomicInsights #SustainableTourism #TravelBusiness</p>","author_name":"Philip Meissner"}