{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67792674d83630b6e3270e16/6964609175c092ac4ed4715c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Recycling Fails (and How AI Can Fix It)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67792674d83630b6e3270e16/1768185311953-d296ecde-60d5-40d8-81db-3e311ab9218e.jpeg?height=200","description":"<p>AI can recognise faces, cars, even emotions, but until now, it couldn’t see our waste. <strong>Philip Meissner</strong> talks with <strong>Ambarish Mitra</strong>, founder of <strong>GrayParrot</strong>, about the unexpected place AI is finally starting to change the system: recycling.</p><p><br></p><p>Ambarish shares his journey from augmented reality to environmental AI, and explains how digitising waste unlocks a powerful new data layer for the circular economy.</p><p><br></p><p><strong>You’ll learn:</strong></p><ul><li>Why the plastic crisis is actually a <strong>waste and data problem</strong></li><li>How AI detects and sorts waste in chaotic recycling environments</li><li>Why most recyclable packaging never gets recycled</li><li>How real-time data is changing policy, producer responsibility, and design decisions</li></ul><p><br></p><p>This conversation shows how AI can move beyond optimisation and advertising to solve one of the world’s most overlooked challenges.</p><p><strong>Watch now</strong> to see how invisible waste is becoming actionable intelligence.</p><p><br></p><p><strong>Timestamps</strong>:</p><p>00:00 Intro</p><p>01:13 From augmented reality to recycling</p><p>02:45 Why waste is the last AI frontier</p><p>04:29 Waste as a design and data problem</p><p>06:29 How Gray Parrot uses AI to see waste</p><p>08:47 Solving AI detection in chaotic waste</p><p>11:28 Insights for waste plants and brands</p><p>14:29 Vision for global impact</p><p>16:08 Bottlenecks in the circular economy</p><p>18:59 The true scale of the waste crisis</p><p>23:26 Entrepreneurial pride and purpose</p><p>27:26 Leadership lessons from Blippar</p><p>29:51 Curiosity vs conviction</p><p>30:43 Staying grounded as a founder</p><p>32:44 What makes the future optimistic</p><p><br></p><p><strong>Connect with Philip Meissner</strong>:</p><p><a href=\"https://www.youtube.com/redirect?event=channel_description&amp;redir_token=QUFFLUhqbWt1dUlYTzJSeVppeVd6Y1FLOE50QnZQaGZvd3xBQ3Jtc0tuQ084OVJkajUwYlYtZ2EyTjhtYU1WUnI3VDZUUm1PSzFYV1dQN0FSdjdOYUZac0doVXlmX1NWV3lNamJkcU15ZE1GZmI4WHVNRktmZUJtcjhZLWwyWWJzaEYyYUlkZlFGUFBwMm9UUEJMS0pQb1dVOA&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpmeissner%2F\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/pmeissner</a>&nbsp;</p><p>&nbsp;</p><p><strong>Connect with Ambarish Mitra</strong>:</p><p><a href=\"https://www.linkedin.com/in/ambarishmitra\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/ambarishmitra</a></p><p><br></p><p><a href=\"https://www.dropbox.com/?q=%23Recycling\" rel=\"noopener noreferrer\" target=\"_blank\">#Recycling</a> <a href=\"https://www.dropbox.com/?q=%23ArtificialIntelligence\" rel=\"noopener noreferrer\" target=\"_blank\">#ArtificialIntelligence</a> <a href=\"https://www.dropbox.com/?q=%23CircularEconomy\" rel=\"noopener noreferrer\" target=\"_blank\">#CircularEconomy</a> <a href=\"https://www.dropbox.com/?q=%23WasteManagement\" rel=\"noopener noreferrer\" target=\"_blank\">#WasteManagement</a> <a href=\"https://www.dropbox.com/?q=%23Sustainability\" rel=\"noopener noreferrer\" target=\"_blank\">#Sustainability</a> <a href=\"https://www.dropbox.com/?q=%23ClimateTech\" rel=\"noopener noreferrer\" target=\"_blank\">#ClimateTech</a> <a href=\"https://www.dropbox.com/?q=%23GreenTech\" rel=\"noopener noreferrer\" target=\"_blank\">#GreenTech</a> <a href=\"https://www.dropbox.com/?q=%23ComputerVision\" rel=\"noopener noreferrer\" target=\"_blank\">#ComputerVision</a> <a href=\"https://www.dropbox.com/?q=%23EnvironmentalInnovation\" rel=\"noopener noreferrer\" target=\"_blank\">#EnvironmentalInnovation</a> <a href=\"https://www.dropbox.com/?q=%23AIForGood\" rel=\"noopener noreferrer\" target=\"_blank\">#AIForGood</a> <a href=\"https://www.dropbox.com/?q=%23PlasticWaste\" rel=\"noopener noreferrer\" target=\"_blank\">#PlasticWaste</a> <a href=\"https://www.dropbox.com/?q=%23WasteCrisis\" rel=\"noopener noreferrer\" target=\"_blank\">#WasteCrisis</a> <a href=\"https://www.dropbox.com/?q=%23SustainableFuture\" rel=\"noopener noreferrer\" target=\"_blank\">#SustainableFuture</a> <a href=\"https://www.dropbox.com/?q=%23TechForClimate\" rel=\"noopener noreferrer\" target=\"_blank\">#TechForClimate</a> <a href=\"https://www.dropbox.com/?q=%23DataDrivenSustainability\" rel=\"noopener noreferrer\" target=\"_blank\">#DataDrivenSustainability</a></p>","author_name":"Philip Meissner"}