{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6775cb68499663105e17ae63/69195ddd7a0043834abbf97e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Geoff Ross: Building 42Below, Battling Country Calendar Backlash & the Cost of Innovation","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6775cb68499663105e17ae63/1763265450029-a3a6f923-cbb6-4ac7-8054-8bda48c9df99.jpeg?height=200","description":"<p>Geoff Ross built one of New Zealand’s most iconic global brands - 42Below Vodka - then walked away at the top. Today, he’s leading a different kind of revolution: carbon-positive farming.</p><p><br></p><p>From selling vodka to the world, to Trilogy Skincare, Ecoya, Moa, and pioneering sustainable agriculture at Lake Hawea Station, Geoff’s career spans some of New Zealand’s most successful and forward-thinking ventures. In this conversation, he opens up on:</p><p><br></p><ul><li>The backlash from Country Calendar’s most-watched and how he handled it</li><li>Building brands like 42Below, Trilogy and more</li><li>The mission to make NZ farming climate positive</li><li>His partnership with wife Justine and their family journey</li></ul><p><br></p><p>Whether you're interested in entrepreneurship, branding, sustainability or just great storytelling - this episode delivers.</p><p><br></p><p>Watch through to the end for reflections on leadership, vision, and why Geoff believes New Zealand’s best days are still ahead.</p>","author_name":"Steven Holloway & Seamus Marten"}