What if love isn’t about blind trust — but about truth?
In this episode of You Good?, Claire Khodara sits down with Katerina Schneider, founder of Ritual, a direct-to-consumer wellness brand that specializes in high-quality, traceable, science-backed, vegan-friendly vitamins, to explore how skepticism, integrity, and a demand for proof reshaped the wellness industry. In a space once dominated by “trust me” marketing, Kat helped redefine what transparency looks like — insisting on clinical evidence, traceable ingredients, and accountability.
Raised in the former Soviet Union, Kat learned early to question authority and resist lunproven narratives. After immigrating to the U.S. as a refugee, that instinct became a guiding force — driving her pursuit of truth in every aspect of life and business. Together, Claire and Kat discuss love as discernment, skepticism as care, and why the search for what’s real is one of the most powerful forms of integrity we have.
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