As Marketing Professor, and business Columnist of the year and successful entrepreneur founding the Mini MBA programme, Mark Ritson has spent his whole career on the marketing effectiveness frontline.
In this candid episode we hear:
What real marketing strategy looks like in 3 words
Why simplicity is everything
Why most brands get positioning wrong
How advertising is overrated
How brand mangers become blind to their brands
The key to building price power, and why its more important than sales
The limitations to Ehrenberg Bass and why he rates Kantar BrandZ’s model
Why he writes his Marketing Week columns in an hour – and why he can’t stop
The one thing marketers should focus on to increase impact
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