{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67657bd225a0b820a2461b3f/6765824ca977962b2ebba36c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"‘This isn’t just a turnaround, it’s an M&S turnaround’, with M&S’ Sharry Cramond","description":"<p>M&amp;S is one of the UK’s most iconic retail brands, but one that had lost its way over the past decade. Hot on the heels of its&nbsp;2024 Kantar BrandZ Brand of the Year&nbsp;win,&nbsp;+1 million new customers, profits +17.2%, food sales +8.1% and share price +45%, this is the story of its marketing-inspired turnaround from one of its key architects,&nbsp;Marketing Director&nbsp;Sharry Cramond</p><p><br></p><p>Hear:</p><ul><li>What she did on the first day in the job&nbsp;</li><li>How one sentence can change everything: ‘Only M&amp;S…’</li><li>The 3 keys to modernising M&amp;S</li><li>How consistency is a creative superpower&nbsp;</li><li>Why ‘product, product, product’ stories are the secret sauce to building differentiation&nbsp;&nbsp;</li><li>How they use Tik Tok differently to create competitive advantage&nbsp;</li><li>Why positive attitude trumps talent&nbsp;</li></ul>","author_name":"Dom Boyd"}