{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6aea03788b1959bbcdef74d5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The UK's #1 Nut Butter Started In A Shed: Pip Murray | Ladies Who Launch","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1793721254468-fe7a29ae-6cb4-4dc0-ae13-0953528b1f80.jpeg?height=200","description":"<p>Before Pip &amp; Nut became the UK&#39;s number one nut butter, Pip Murray was living in a garden shed. Pre-launch and out of money, she entered a competition for a startup to work rent-free for three months, won it from around 3,000 applicants, quit her job an hour later and moved in. Today the brand has around £40 million in sales and is eaten by more than 1.6 million UK households every year.</p><p><br></p><p>In this episode of Ladies Who Launch, Pip shares how a marathon-training obsession turned into a business, from selling around 200 jars on a good day at Maltby Street Market to landing Selfridges and Sainsbury&#39;s. She talks about crowdfunding her first round, the almond milk launch that failed within a year, why she spent twelve months trying to hire someone to replace her as CEO, and why she decided to stay.</p><p><br></p><p>In this episode:</p><ul><li>Winning a garden shed and quitting her job</li><li>Training for the Paris Marathon and the idea for Pip &amp; Nut</li><li>Why market stalls are the best consumer testing</li><li>Raising her first round on Crowdcube</li><li>Landing Selfridges as a first customer</li><li>Why being first to market matters less than execution</li><li>The almond milk range that failed, and what rushing taught Pip</li><li>Becoming number one in nut butter, and starting again as a challenger in snacks</li><li>Taking Pip &amp; Nut into Europe</li></ul><p><br></p><p>If you&#39;re building a food or consumer brand, deciding when to scale, or wondering whether to keep running the company you started, this one is for you.</p><p><br></p><p>We Are Ladies Who Launch!</p><p><br></p><p>CHAPTERS</p><p>00:00 Winning Escape to the Shed</p><p>00:53 Meet Pip Murray</p><p>01:28 Starling AD</p><p>05:05 Pip &amp; Nut Founding Story</p><p>08:29 Realities Of Crowdfunding</p><p>11:16 How To Make Your Own Luck</p><p>17:52 Rushing Products and Failure</p><p>19:11 Execution Beats Being First</p><p>21:14 Starling AD</p><p>21:47 The Shed Story</p><p>25:17 Fear Doubt and Runway</p><p>27:32 Building Proof Points</p><p>32:11 Using Marketing As Distribution</p><p>36:56 Founder To CEO</p><p>40:58 Creating Money Habits That Stick</p><p>45:43 Redefining Success And Balance</p><p>48:03 Snacking Brand Growth</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p>#AD Powered by @starlingbank</p><p>Access Starling Bank here: https://bit.ly/44sEaMf</p><p><br></p><p><strong>FOLLOW PIPPA</strong></p><p>Instagram: <u><a href=\"https://www.instagram.com/pippa.murray/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/pippa.murray/?hl=en</a></u></p><p>Pip &amp; Nut Instagram: <u><a href=\"https://www.instagram.com/pipandnut/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/pipandnut/?hl=en</a></u></p><p>Pip &amp; Nut TikTok: <u><a href=\"https://www.tiktok.com/@pipandnutofficial\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@pipandnutofficial</a></u></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong><u><a href=\"http://www.youtube.com/@Weareladieswholaunch\" rel=\"noopener noreferrer\" target=\"_blank\">www.youtube.com/@Weareladieswholaunch</a></u></p><p><br></p><p>#LadiesWhoLaunch #PipMurray #PipAndNut #FemaleFounders #FoodAndDrink #RochelleHumes #StartupStory #BrandFounder</p>","author_name":"Rochelle Humes"}